SpoilConcept

SpoilConcept is a PR, communication and events agency in Stockholm with prominent clients in the fields of art, fashion, design food and travel. For their 20th anniversary this year, the agency reached out to Malmsten Hellberg with the idea of making a publication. The collaboration resulted in a 240 page thread-sewn hardcover small book with a marker ribbon, presenting 100 cases along with new photographs by Elisabeth Toll, and an interview with founder Maria Millqvist by fashion journalist Susanna Strömquist. The book was presented at a huge party at Soho House in Stockholm. The assignment also included invitations and packaging of the book.