Adidas Marathon Magazine

Adidas is the main sponsor of Stockholm Marathon. In conjunction with the 2022 race, Adidas wanted to pay tribute to the runners and running clubs that they work with in the form of a magazine. Together with editor and sneaker freak Carmilla Floyd, Malmsten Hellberg created a large format 32-page magazine. The publication, with photography by Dennis Wernersson, was typeset in Bradford from Lineto and was printed in high speed heatset in Sundsvall, Sweden. It was handed out to all participants when they collected their number bib.

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